City-owned Dallas radio station WRR could lose classical-music format

Posted on: December 6, 2021

“Radio station WRR 101.1 FM could be losing its classical music format,” writes Megan Cardona in Sunday’s (12/5) Fort Worth Star-Telegram (TX). “According to the Friends of WRR website, depleting financial reserves along with a request for a proposal of new management by the city of Dallas might mean the station, which has played classical music for 57 years, could change its music format. WRR is owned by Dallas and operates on a self-supporting government fund that sells advertising and sponsorships to generate revenue to cover expenses. In the past, the Friends of WRR said excess revenue was given to the Office of Arts & Culture’s Arts Endowment to support small and midsize arts organizations. Between 2010-13, $7.2 million was taken from the fund to support other aspects of the Dallas city budget and the lost funds have never been fully restored, according to Friends of WRR website. The COVID-19 pandemic caused a down year for the commercial radio industry, and the station has been charged with being unsustainable such that a request for proposal on new management has been issued by the city…. The request for proposal does not require the new manager to keep the station’s classical format.”