League Webinar: “Understanding Audience Motivations in a Time of Ongoing Uncertainty”

Posted on: January 20, 2022

Classical music fans and the general population have been transformed by the pandemic. What do orchestra audiences need in 2022? The League of American Orchestras will present “Understanding Audience Motivations in a Time of Ongoing Uncertainty,” a webinar exploring new research of audience expectations during the pandemic, on Tuesday, January 25, 3:00pm Eastern/Noon Pacific. The webinar will examine key findings from Culture + Community in a Time of Transformation–A Special Edition of Culture Track, a report by Slover Linett Audience Research and LaPlaca Cohen that analyzes a sample of more than 75,000 Americans and compares insights from early in the pandemic with audience perspectives more than a year later. Speakers María Huiza, strategist at LaPlaca Cohen, and Madeline Smith, project director and research operations lead at Slover Linett Audience Research, will discuss the high level of participation in online cultural activities among classical music attendees, opportunities for audience diversification, and what classical music attendees want.

“Understanding Audience Motivations in a Time of Ongoing Uncertainty” takes place on Tuesday, January 25, 3:00pm Eastern/Noon Pacific. A recording will be available after the live event. This webinar is made possible by a grant from The Wallace Foundation. Learn more and register here. Questions? Contact League Member Services at member@americanorchestras.org.