Rochester Philharmonic partners with brewery for “Rochester PILSharmonic,” a pilsner

Posted on: February 16, 2022

“A new collaborative brew from the Rochester Philharmonic Orchestra and Rochester-based Three Heads Brewery is called the ‘Rochester PILSharmonic,’ and it is naturally a pilsner,” reports Dan Gross in last Tuesday’s (2/8) WROC-TV (Rochester, NY). The “official launch will happen later in February at the brewery, complete with trumpet players from the RPO. The pilsner will also be available in Wegmans, and the RPO says it will make a special appearance at their digital season announcement on February 23…. For the brewery, it’s a chance to work with a well-established Rochester institution, and branch into classical music…. RPO [Music Director] Andreas Delfs is known for his repertoire with his musicians and his skill as a conductor, but he’s also known as a beer lover, and will often have a brew ready right after a show…. Both [Three Heads Brewing’s Geoff] Dale and [RPO Pops Conductor Jeff] Tyzik say this beer accomplishes another goal: Classical and orchestral music and musicians aren’t stuffy or inaccessible. They are out in the community… ‘I think that’s what people love about us,’ Tyzik said. ‘[Rochesterians] know that we’re real, we live here. We’re all people who live, shop, and now drink beer in Rochester.’ ”