Opinion: On the value of Pittsburgh Symphony’s “Beethoven in Your Neighborhood” project

Posted on: February 25, 2022

“Nationwide, orchestras have worked to broaden their base of supporters and attract younger, more diverse listeners to the concert hall,” writes Jeremy Reynolds in Thursday’s (2/24) Pittsburgh Post-Gazette. “In seeking to expand their listenership, orchestras know they must [also] meet audiences on their home turf. That’s how the [Pittsburgh Symphony Orchestra’s] Beethoven in Your Neighborhood project started. It sends the symphony to a variety of Pittsburgh locales, such as the Carnegie Science Center, the airport and Homestead, to deliver, without charge, the work of one of classical music’s greatest figures. Taking music to city residents is a worthy goal for an organization that seeks to expand its footprint and represent the city on the world stage…. The Beethoven in Your Neighborhood project [April 26-30, 2022]was originally intended to kick off during the orchestra’s 125th anniversary season in 2021. Now, with a second chance at punching through some of the barriers between potential listeners and the unique experiences offered by one of the city’s finest arts organizations, the Pittsburgh Symphony should be commended for its outreach…. It is in the city’s and symphony’s best interest to make live classical music a bigger part of the everyday life of every resident.”