In Charlotte, North Carolina, classical FM radio station gains listeners, reaches #1 slot for January

Posted on: March 21, 2022

“In January, WDAV made radio history by topping the Charlotte market and becoming the first ever classical music radio station to be No. 1 in any market in the country,” writes Evan Santiago in Sunday’s (3/20) Charlotte Observer (NC). “The station averaged 102,900 listeners per week in January—a 36 percent increase over the same time last year…. The station’s 89.9FM signal reaches a 22-county region centered in … Charlotte … Station general manager Frank Dominguez said when he saw the monthly numbers in late February, he had to read them carefully because ‘I was completely unprepared for what the ranking showed.’ … There are a number of possible explanations…. The last two years of pandemic madness, natural disasters and civil unrest could have sent people in search of music that calms the spirit…. Dominguez … credits the station’s success to a combination of community efforts and its reputation as a place of refuge…. ‘We’re also involved actively in the well-being of our community by donating recorders to young music students, and celebrating the diversity of our audience in our programming. I think this engenders real loyalty on the part of our listeners, and so they gladly spend more time with us.’ ”