“Don’t think about ‘Majestic Mahler,’ on the Walton Arts Center stage April 30, as the end of the Symphony of Northwest Arkansas season,” writes Becca Martin-Brown in Sunday’s (4/24) Arkansas Democrat-Gazette (Little Rock). “Think of it as the beginning of a summer of SoNA Beyond, an effort to ‘showcase the vast spectrum of possibilities of classical music, and to reach audiences in new and innovative ways,’ says D. Riley Nicholson, the orchestra’s executive director. ‘The heart of our symphony … is our classical programming at the Walton Arts Center,’ … he explains. ‘However, we … are the Symphony of Northwest Arkansas and should truly serve audiences regionwide.’ … In its inaugural effort this year, SoNA Beyond has already offered performances … at the Fayetteville Public Library…. [Nicholson will] announce ‘our largest and most ambitious SoNA Beyond event yet, planned for June 24 in collaboration with Crystal Bridges. We also have other concerts and experiences in the works, slated for this summer in Bella Vista and Springdale. Because it was our pilot season, we’ve been announcing shows on an ongoing basis… In the future we do plan on announcing shows further out to allow more time to get out the word.’ ”
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