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Understanding arts audiences through research

The Wallace Foundation has released the first installment in its Building Audiences for Sustainability Stories series that looks at the early-stage efforts of arts organizations that are seeking to attract new audiences while retaining the ones they have, as part of a Wallace initiative. The new story features Ballet Austin, with text and video at www.wallacefoundation.org/BalletAustin that present emerging insights into the company’s work to expand and deepen their audience’s engagement. Ballet Austin has received funding through the foundation’s Building Audiences for Sustainability (BAS) initiative, which provides funding to 25 U.S. performing arts organizations, including several orchestras, to develop, implement, analyze, and learn from audience-building practices. Using examples from Ballet Austin and other BAS organizations, the BAS Stories reveal how arts groups are working to expand their audiences, with the goal of helping other organizations understand the significance of market research and continuous learning—and adjustment on the basis of what is learned—as necessary first steps. Click here for more.

Posted February 17, 2017

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